Our posters tell exactly this story. Each collage shows two sides of a life: the world of work on the left, the world of leisure on the right. A track worker with sparks flying - and the same person at the barbecue. A train driver on the big railway - and the same person at home at the model railway. A forklift driver moving rolls of paper - and an artist at the easel.

What's special: All the models are our own colleagues. They stand up for the message with their faces - and make the campaign authentic. Real colleagues, purely fictitious hobbies. The hobby situations shown on the right are purely fictitious.

This shows that security is not abstract. It has very concrete effects. Every helmet, every precaution, every clear "Stop!" prevents something from happening - and ensures that we can do what is important to us at the end of the day.

Technical measures, risk assessments and work instructions form the basis for safe work - but it also depends on every single person, from managers to trainees, whether "safety" succeeds.

Safety depends on everyone taking responsibility. From attentiveness and consideration. From role models who show that safe decisions are always the right ones. From colleagues who support each other.

What moments in life are important to you? Make safety a priority - for you and everyone who is waiting for you. Safety takes us home.